Friday, December 29, 2006

The New Nouveau

Tord Boontje is the Paris-based, British-educated, Dutch-born designer who has been hired by American store Target to "develop a creative concept that extends beyond products to include an in-store environment, packaging and the art direction of the advertising campaign." (Source)

His work often features laser-cut floral designs and hi-tech printing techniques for tables, vases and other home furnishings and is reminiscent of Art Nouveau seen through the lens of 21st century computer design.

If I'd asked a designer to epitomize Modern, Yet Organic design, Boontje couldn't have done a better job.

Link to his website.